BRUTEforce® Australia
About Us
Where excellence meets fitness. We offer expertly crafted gym equipment with unwavering quality and a point of difference — to elevate workouts and fuel your fitness journey.
Since the 1980s
Who We Are
BRUTEforce® AUSTRALIA dates to the 1980s, when founder David Renouf first embarked on his path to create strength training equipment. An avid sportsman and competitive bodybuilder, he was conscious of producing not only functional pieces that worked well, but high-quality products — and with this in mind he designed the first ‘Functional Trainer’, the predecessor to many that followed.
Today, the business continues as a family-owned company, with Mark Lupica, Managing Director, carrying forward the family’s commitment to quality, innovation and functional strength training equipment.
Our company’s core values and beliefs ensure the continuing drive to deliver our customers the ultimate fitness equipment and training partner.
Our Mission
Stronger, Healthier, Happier
Our core focus is to empower customers with efficient fitness products, propelling their journey and objectives. Through continuous evaluation of evolving fitness needs, our dedicated R&D team crafts innovative home gym equipment, multi-functional trainers and strength equipment.
Our unwavering passion is to create functional trainers with an exciting and practical point of difference — ensuring stronger, healthier and happier selves.
Global Reach
Where We Are
Our head office and showroom, plus retail partners showcasing BRUTEforce equipment around the world.
Our Products
Built to Pro Standard
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ALFA 3×3The ALFA 3×3 Converging Smith brings the full ALFA system — converging smith machine, additional central cable pulley system, leg press and more — with premium 3×3" uprights. Better results, faster.From $7,995.00
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ALFAAll-in-one functional trainer — converging Smith machine, twin 90kg weight stacks, attachments, half rack and leg press in a single machine built to last a lifetime.$7,995.00
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ALFA CUTThe ALFA converging Smith and twin 90kg stacks with a leaner attachment kit — same frame, sharper price.$6,495.00
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ALFA-SOULThe ALFA-SOUL Converging Smith brings the essence of ALFA into a compact system — The converging smith machine. Better results, faster.Ships November 2026$3,995.00
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UX1 FOLDFolding All-In-One Functional TrainerShips February 2027$5,995.00Was $6,495.00 · Save $500.00
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UM2 FOLDFolding All-In-One Functional TrainerShips February 2027$3,795.00Was $4,495.00 · Save $700.00
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XX1 – CUTSmith machine, twin 90kg stacks and a half rack with 18 included attachments — serious gear for serious training.Ships December 2026$5,495.00
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EDGECable Corner Rack for pure dual-stack cable training — 100kg + 40kg stacks with adjustable cable ratio in a clean, compact frame$2,995.00Was $3,995.00 · Save $1,000.00
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