Partner with BRUTEforce®
Become a Retailer
Partner with BRUTEforce® Europe and bring premium, high-performance fitness equipment to your customers. Join a trusted brand committed to quality, innovation and long-term retail success.
Why Partner With Us
A Brand Built for Retail Success
Partnering with BRUTEforce® Europe means aligning with a brand known for unique designs, world-class quality and genuine retailer support. With monthly factory production runs you can reduce stock holdings, free up cash flow and keep your range fresh — while our constantly evolving R&D ensures new attachments and add-on sales for your existing customer base.
You’ll also receive full access to our professional photo and video library, including walkthroughs, installation guides and exercise demos.
Since the 1980s
Who We Are
BRUTEforce® AUSTRALIA dates to the 1980s, when founder David Renouf first embarked on his path to create strength training equipment. An avid sportsman and competitive bodybuilder, he designed the first ‘Functional Trainer’ — the predecessor to many that followed.
Our worldwide distribution already spans the USA, UK, Australia, Canada, New Zealand and the Netherlands — and we’re growing.
Our Products
The Range Your Customers Will Ask For
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ALFA 3×3The ALFA 3×3 Converging Smith brings the full ALFA system — converging smith machine, additional central cable pulley system, leg press and more — with premium 3×3" uprights. Better results, faster.From €5,795.00
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ALFAAll-in-one functional trainer — converging Smith machine, twin 90kg weight stacks, attachments, half rack and leg press in a single machine built to last a lifetime.€5,795.00
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ALFA CUTThe ALFA converging Smith and twin 90kg stacks with a leaner attachment kit — same frame, sharper price.€4,495.00
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XX1 – CUTSmith machine, twin 90kg stacks and a half rack with 18 included attachments — serious gear for serious training.€2,995.00Was €3,795.00 · Save €800.00
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EDGECable Corner Rack for pure dual-stack cable training — 100kg + 40kg stacks with adjustable cable ratio in a clean, compact frame€2,495.00Was €2,995.00 · Save €500.00
Ready to Partner?
Reach Out Directly
Become a Retailer
Tell us about your business and market and we will come back to you within 24 hours on business days.